Pump Audio evolves from innovator to corporate dinosaur. The great rock and roll swindle lives on!

See: Pump Audio Reduces Music Royalties By 30%

So, things going bad at Pump eh? no cash to invest in growth?

Hell! why not take it away from the musicians! take their money instead?

I can see this ‘logic’ being worked out in an office full of suits. Suit one says, “hell boys we’ve got these artists by the balls, they ain’t going anywhere”. Suit two says, “lets make them investors in the business but, better still, don’t give them any shares”.

This is another nail in the coffin of the performing royalty related music licensing industry. More and more artists will look to new innovative ways to sell their music and, with the growth of royalty free music rising they will see that it is a real and attractive alternative to the costly lisensing and royalty fee process that is more costly to license buyers.

With the credit crunch redefining the way businesses think about the costs of their business there has never been a better time for artists to build a catalogue of royalty free music and never been a better time for businesses to strip a layer of cost from their businesses by purchasing quality royalty free music.

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